September 6th, 2011

TV Legend Enters Advertising Industry


TV Legend Enters Advertising Industry

Contact: Justin Girouard
26135 Plymouth Rd.
Redford, MI 48239
313-937-1908 fax

September 6, 2011

Redford, MI – Legendary television host Chuck Woolery has entered the advertising industry as a senior citizen marketing specialist for Jekyll and Hyde (formerly Western Creative), a rapidly growing mid-sized advertising agency in the Detroit area. Jekyll and Hyde Chairman Mark Young states, “Woolery will bring his considerable experience with the rapidly expanding senior market to bear for the agency, providing important insight on how to better market products and services to this crucial demographic.”

Chuck Woolery began hosting the popular game show Wheel of Fortune in 1975 and has since been the charismatic host of many shows, including Love Connection, The Dating Game, Greed and Lingo. Over his impressive 40-year career in show business, Woolery has proven himself as a valuable asset across all types of media because of his overall likeability and an “everyman” quality that allows him to truly connect with his audience.

His broad popularity with Baby Boomers and seniors has made Woolery one of the most sought-after personalities to represent products and services targeting aging Americans. QVC has featured Woolery as their Outdoor Expert. He is also a frequent contributor to Fox News for his common-sense appeal and viewpoints. The Dignity Memorial® network, the nation’s largest provider of funeral and cemetery services, has leveraged Woolery’s popularity as both consultant and spokesperson for the last three years.

With Mark Young, Woolery co-owns and successfully markets a line of recreation and outdoor-focused products, Chuck Woolery Signature Products, which perform very well with the Baby Boomer and senior demographic. These include MotoLures fishing lures and Sunsetters, a line of glare-reducing glasses that utilize NASA technology.

In his new position with Jekyll and Hyde, Chuck Woolery will continue to help capture the attention of one of the largest growing consumer markets. His expertise and status as Hollywood insider with direct access to celebrities will benefit the agency considerably.

Jekyll and Hyde is an awarding-winning, full-service advertising agency based in Redford, MI, founded by Mark Young in 1996. Jekyll and Hyde develops comprehensive strategies and produces campaigns that successfully make the most out of their clients’ advertising dollars. They serve satisfied clients nationwide.