November 30th, 2011

Pharmaceutical Company Selects Detroit-Area Agency for Retail Launch

FOR IMMEDIATE RELEASE

Pharmaceutical Company Selects Detroit-Area Agency for Retail Launch

Contact: Patrick Love
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
plove@jekyllhydelabs.com

November 30, 2011

Redford, MI – Ferndale Healthcare®, Inc., a Michigan-based pharmaceutical company specializing in skin and anorectal disorders, has partnered with Detroit-area advertising firm Jekyll and Hyde (formerly Western Creative) to launch their over-the-counter hemorrhoid relief product, RectiCare™ Anorectal Cream.

Ferndale Healthcare commissioned Jekyll and Hyde to redesign the packaging for the product and create a website to market the new brand and product. They chose Jekyll and Hyde for both their production capabilities and also for their comprehensive understanding of retail distribution channels.

RectiCare Anorectal Cream will arrive on the market to compete with well known brands like Tucks® and Preparation H®, though RectiCare’s pain relief formula contains 5% lidocaine, one of the most powerful topical pain relievers available over-the-counter. This active ingredient provides long-lasting relief from the pain and discomfort of hemorrhoids.

Jekyll and Hyde will design a user-friendly website highlighting the unique formula of RectiCare Anorectal Cream, that offers useful information for both those suffering from anorectal disorders and medical professionals treating them. The innovative site will allow users to customize the design of the homepage for a more personal and unique web experience. Jekyll and Hyde will also support the site with additional Internet advertising to help build brand awareness and product sales.

Ferndale Healthcare, Inc. is a division of the Ferndale Pharma Group, Inc. based in Ferndale, MI. For over a century, the company has been committed to providing superior products to its customers, from state-of-the-art medical equipment to high-quality prescription and over-the-counter medications. For more information, visit their website: www.ferndalehealthcare.com

Jekyll and Hyde is an awarding-winning, full-service advertising agency based in Redford, MI, founded by Mark Young in 1996. Jekyll and Hyde specializes in consumer packaged goods and serves clients nationwide.