January 7th, 2012

Jekyll & Hyde to Design Multi-Faceted Campaign for Anti-Aging Supplement

FOR IMMEDIATE RELEASE

Jekyll & Hyde to Design Multi-Faceted Campaign for Anti-Aging Supplement

Contact: Patrick Love
26135 Plymouth Rd. 
Redford, MI 48239 
313-937-1000 
313-937-1908 fax 
plove@jekyllhydelabs.com

January 7, 2012

Redford, MI – Ferndale Healthcare®, Inc., a Michigan-based pharmaceutical company specializing in skin and anorectal disorders, has partnered with Detroit-area advertising firm Jekyll & Hyde Advertising and Marketing (formerly Western Creative) to promote their oral, anti-aging antioxidant supplement, HELIOCARE™.

The HELIOCARE formula has been breaking ground for its anti-aging effects in Europe for years and only recently came to the United States. Ferndale Healthcare chose Jekyll & Hyde to create a multi-faceted branding campaign for HELIOCARE, which includes redesigning the package and label, TV and radio commercials, a series of print pieces and a new website. In addition to production, Jekyll & Hyde is also responsible for media strategy and placement.

The branding campaign will focus on the unique health and beauty benefits of HELIOCARE. The active ingredient in the supplement is naturally derived from a fern found in Central and South American, Polypodium leucotomos. The powerful antioxidants contained in its extract help the skin protect itself from damage and premature aging caused by the sun’s UV rays. When taken daily, HELIOCARE can help a person maintain younger-looking skin. For more information, visit www.HELIOCARE.com

Ferndale Healthcare, Inc. is a division of the Ferndale Pharma Group, Inc. based in Ferndale, MI. For over a century, the company has been committed to providing superior products to its customers, from state-of-the-art medical equipment to high-quality prescription and over-the-counter medications. For more information, visit their website: www.ferndalehealthcare.com

Jekyll & Hyde is an awarding-winning, full-service advertising agency based in Redford, MI, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies succeed in the F/D/M industry. Jekyll & Hyde has developed comprehensive strategies that successfully make the most out of their clients’ advertising dollars. They serve satisfied clients nationwide.