July 23rd, 2012

Best-Selling Author and Adventure Racer Robyn Benincasa Signs with Australian Dream


Best-Selling Author and Adventure Racer Robyn Benincasa Signs with Australian Dream

Contact: Justin Girouard
26135 Plymouth Rd.
Redford, MI 48239
313-937-1908 fax

July 23, 2012

Detroit, MI – Nature’s Health Connection, the makers of Australian Dream Arthritis Pain Relief Cream, has chosen Robyn Benincasa as the spokesperson for their premium topical pain reliever.

Benincasa, whose first book, How Winning Works, recently made the New York Times Bestseller List, is a world class adventure racer, two-time Guinness World Record holder, Ironman tri-athlete and motivational speaker. As an incredibly active individual who pushes her body to the limit and relies on Australian Dream for pain relief, Robyn is the ideal spokesperson for the product.

With Benincasa, Australian Dream will be launching a new advertising campaign conceived and executed by Western Creative of Detroit, which includes TV commercials, an advertorial and online marketing. The premise of the ads is that “if it works for [Robyn], imagine what it can do for you,” illustrating the effectiveness of Australian Dream. Thanks to the success of her new leadership-themed book, Benincasa’s fame, reputation and inspiring personality will all lend themselves to a successful campaign for the product.

Australian Dream Arthritis Pain Relief Cream is an innovative topical pain product that quickly and effectively relieves minor arthritis pain. Unlike other topical relievers, Australian Dream is aspirin-free, odor-free, and will not burn or stain. It is also backed by the Empty Jar Guarantee – if a customer is not satisfied they can return the empty jar for a full refund. For more information, visit www.AustralianDream.com.

To help support sales for the brand, David Biernbaum, a veteran consumer goods business development and field sales specialist, (www.consultdavidb.com) was contracted about a year ago, at the recommendation of Western Creative, to propel Australian Dream into the mass markets, as he has done for hundreds of successful brands in the past. Biernbaum hired and developed a national broker sales force that he personally oversees, develops and manages. He also places the product in front of retail executives personally through his vast network of contacts and at national trade events, such as ECRM and the National Association of Chain Drug Stores Annual Meeting. These efforts, combined with Australian Dream’s new campaign featuring Benincasa, will increase brand awareness for both retailers and consumers alike.

Western Creative is an awarding-winning, full-service advertising agency based in Redford, MI, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies succeed in the F/D/M industry. They serve satisfied clients nationwide.