August 25th, 2012

Bill O’Reilly’s Influence Proves Invaluable to Small Businesses


Bill O’Reilly’s Influence Proves Invaluable to Small Businesses

July 25, 2012

Contact: Tricia Clark
26135 Plymouth Rd.
Redford, MI 48239
313-937-1908 fax

St. Louis, MO – On Wednesday, July 18th, Bill O’Reilly, the immensely popular Fox News television host and political pundit, made an unsolicited mention of SmartMouth™ Mouthwash during his “Tip of the Day” segment on The O’Reilly Factor. During each show, O’Reilly offers his viewers helpful advice to improve their lives, ranging from products he personally recommends to strategies and suggestions to help improve one’s daily life. Last Wednesday, after illustrating the dangers of having a bacteria-filled mouth via a clip of the 1976 film Marathon Man, O’Reilly described a product that he trusts to help him improve oral hygiene and avoid dental issues.

Almost immediately, O’Reilly’s fans took his advice and began flooding the company’s website, looking for more information on the product. In the days after O’Reilly’s segment aired, sales for the product soared, proving again that the host is a trusted source of information for his millions of viewers, exerting unparalleled influence over their daily decision making. When a specific product or service earns an unpaid mention within the actual show from O’Reilly, the company usually begins to reap the benefits instantaneously, as with SmartMouth.

SmartMouth is made by a small company in St. Louis, MO, Triumph Pharmaceuticals, Inc. The company’s CEO, Dr. Susanne Cohen, acknowledged the profound impact the O’Reilly tip has had on her business. “We are very grateful that Mr. O’Reilly uses our product and that he chose to recommend it on his show. We’ve seen a huge boost in people interested in us. Not only did he suggest people use SmartMouth, he also offered his viewers some great advice about oral hygiene.”

Bill O’Reilly is a celebrated – and at times controversial – television personality, radio host, columnist and best-selling author of eleven books who has enjoyed a long, successful career in the public eye. His signature no-nonsense style has maintained The O’Reilly Factor as the highest-rated cable news show on TV. The program airs on Fox News at 8 pm and 11 pm EST.

SmartMouth is the only mouthwash proven to offer twelve hours of fresh breath. It utilizes Smart-Zinc™ technology and a unique two-solution formula to effectively prevent bad breath, rather than masking it temporarily. For more information, visit