February 10th, 2016

FUNGICURE Effectively Treats Embarrassing Toe Problem in Latest TV Campaign

FOR IMMEDIATE RELEASE

FUNGICURE Effectively Treats Embarrassing Toe Problem in Latest TV Campaign

Contact: Justin Girouard
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
jgirouard@jekyllhydelabs.com

February 10, 2016

Redford, MI – Leading consumer packaged goods manufacturer of non-prescription pharmaceuticals, Alva-Amco, has selected Detroit-area Jekyll & Hyde Advertising and Marketing to develop a new concept and produce a television campaign for their FUNGICURE® brand.

The 30-second television spot will highlight the Maximum Strength Anti-Fungal Liquid, which inhibits the growth of fungus in the nail beds of fingers and toes, helping to eliminate infections that can spread to surrounding skin. The superior performance of the product and the fact that it’s the most powerful available to consumers without a prescription are the main focus of the ad, with a playful scenario to bring the message home about the ease of treating nail bed fungus.

Jekyll & Hyde has also developed a cost effective media plan for the television spot to strategically expand the brand’s reach and direct consumers to the national retailers that carry the product. These include Walgreens, Walmart, CVS/pharmacy and Rite Aid. Future digital campaigns are also planned to supplement the television exposure, further expanding the brand’s reach to an online audience.

FUNGICURE is one of over twenty specialty health brands from Alva-Amco, which produces non-prescription pharmaceuticals, dietary supplements and cosmetics sold throughout North America and some international markets. Alva-Amco was founded in 1904, since establishing a long history of product innovation, quality and consumer satisfaction. For more information on the FUNGICURE brand, visit http://www.alva-amco.com/products/fungicure.

Jekyll & Hyde Advertising and Marketing, formerly Western Creative, Inc., is an awarding-winning, full-service advertising agency based in Redford, MI, and Tampa, FL, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies succeed in the F/D/M industry. Jekyll & Hyde helps clients nationwide achieve success today and into the future. The firm proudly delivers brilliant advertising, with killer results.