March 21st, 2011

OTC Pain Reliever Sees Triple-Digit Sales Growth, Ad Campaign Credited

FOR IMMEDIATE RELEASE

OTC Pain Reliever Sees Triple-Digit Sales Growth, Ad Campaign Credited

Contact: Justin Girouard
26135 Plymouth Rd.
Redford, MI 48239
313-937-1000
313-937-1908 fax
jgirouard@jekyllhydelabs.com

March 21, 2011

REDFORD, MI – Nature’s Health Connection has announced record sales of their Australian Dream® pain relief cream. After a successful television advertising campaign produced by CPG specialists Jekyll and Hyde (formerly Western Creative). that highlights Australian Dream’s Empty Jar Guarantee®, unit retail sales of the product have increased an astonishing 145% over the course of the last year.

This incredible growth for the Australian Dream product is attributed to both the impactful 30-second TV commercial – which educates consumers on the beneficial attributes of the product and the unique risk-free guarantee of Australian Dream pain relief cream – and the superior quality and value of the product itself.

Once consumers understand the predominant message in the TV commercial – that Nature’s Health Connection fully backs its product by guaranteeing a full refund, even if a customer sends back an empty jar – they are willing try the product and discover that the exclusive formulation of Australian Dream is truly effective for relieving arthritis pain.

Jekyll and Hyde also handles the media purchasing for the television commercial. Their expert team of media buyers has developed the most effective placement strategy to increase brand awareness for Australian Dream. The dramatic sales increase over the last year is evidence that this careful media planning has also played a significant role in Australian Dream becoming a preferred product in topical pain relief.

Australian Dream is an FDA-approved pain relief cream for the minor aches and pains associated with osteo- and rheumatoid arthritis, as well as other muscle ailments. Australian Dream is odorless, greaseless, dye-free and capsaicin-free, so it will not irritate or burn the skin. Their exclusive formula actually works to relieve the source of pain, rather than mask or cover up pain like most competitor products.

Australian Dream is available for purchase online at www.AustralianDream.com and in select Walgreens locations across the US.

Jekyll and Hyde is an awarding-winning, full-service advertising agency based in Redford, MI, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies overcome current challenging trends in the f/d/m industry. Jekyll and Hyde has developed comprehensive strategies that successfully make the most out of their clients’ advertising dollars. They serve satisfied clients nationwide.