December 1st, 2015

Anti-Nausea Product to Rev Up Campaign in Time for Holiday Overindulgence

FOR IMMEDIATE RELEASE

Anti-Nausea Product to Rev Up Campaign in Time for Holiday Overindulgence

Contact: Justin Girouard
26135 Plymouth Rd. 
Redford, MI 48239 
313-937-1000 
313-937-1908 fax 
jgirouard@jekyllhydelabs.com

December 1, 2015

Redford, MI – Leading consumer packaged goods manufacturer of non-prescription pharmaceuticals, Alva-Amco, has partnered with Detroit-area Jekyll & Hyde Advertising and Marketing to promote their anti-nausea brand, NAUZENE® through strategic media placement of television spots and a radio campaign, the latter of which will be developed and produced by the agency in time for the holidays.

The NAUZENE brand features a line of products designed to provide fast relief for upset stomach. The campaigns focus primarily on the effectiveness of NAUZENE for upset stomach due to overindulgence in food and drinks, a theme well timed for the holidays and sporting events. The spots will increase brand awareness and drive consumers to national retail chains carrying the products: Walgreens, CVS/pharmacy, Rite Aid, Target and Walmart.

NAUZENE is one of over twenty specialty health brands from Alva-Amco, which produces non-prescription pharmaceuticals, dietary supplements and cosmetics sold throughout North America and some international markets. Alva-Amco was founded in 1904, since establishing a long history of product innovation, quality and consumer satisfaction. For more information on the NAUZENE brand, visit http://www.alva-amco.com/products/nauzene.

Jekyll & Hyde Advertising and Marketing, formerly Western Creative, Inc., is an awarding-winning, full-service advertising agency based in Redford, MI, and Tampa, FL, founded by Mark Young in 1996. The agency is led by consumer packaged goods experts who specialize in helping small to mid-sized companies succeed in the F/D/M industry. Jekyll & Hyde helps clients nationwide achieve success today and into the future. The firm proudly delivers brilliant advertising, with killer results.