March 28, 2018

When X, then Y

As people, we are of two minds: the conscious and the unconscious mind. While most advertising speaks to the conscious mind, the unconscious mind actually plays an enormous role in purchasing decisions. In this video, Mark shares the power of “when” and “then.” He also demonstrates language patterns you can use in advertising, or even your conversations, to address the conscious mind, while also sharing a message directly with the larger processing subconscious.