March 28, 2018


Podcasting has moved from being content that only techies or young people consume to a medium that is consumed across age and gender demographics. A 2018 study revealed podcast listenership has been growing steadily each year, with 44% of Americans having listened to a podcast and 26% having listened in the last month. It has become the on-demand platform for talk radio. In this video, Mark explains how, with proper alignment, podcasting is the ultimate influencer media.