March 28, 2018

Paid Search

Paid search is one of the most powerful and low-cost advertising techniques available. In this video, Mark shares why every ad campaign needs paid search, regardless of where your product is sold, and why just coming up on the first page of search isn’t enough for your product. Learn the impact of paid ads, mobile phones and your competitors. Finally, understand the difference between Intent, Consideration and Conquest in search and which of these requires monitoring.