Case Studies

Most advertising agencies in Detroit think “performance” is a type of engine. To Jekyll and Hyde, it’s at the core of everything we do, and it’s inextricably linked to the pledge we make our clients.

It’s not just a buzzword, either. You can see that in the success stories of the clients who partner with us.

Nauzene faced strong competition from long-established and dominant category leaders, and they needed help.

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Bob Evans Farms brand of grocery side dishes had been experiencing steady growth, but the brand was struggling to expand outside of their core Midwest and Southern markets. These challenges were due primarily to a lack of brand awareness in other regions of the country, combined with a limited ACV distribution.

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FungiCure, one of Alva-Amco’s many brands, was in a stagnant category and needed a big boost on a tight budget. They got what they needed and then some.

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SmartMouth, one of the most expensive mouthwashes on the shelf, had carved out a nice niche for itself, but it was time to claim more market share from the big brands.

The agency went to work doing what it does best: increasing sales.

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