Case Studies

Most advertising agencies in Detroit think “performance” is a type of engine. To Jekyll and Hyde, it’s at the core of everything we do, and it’s inextricably linked to the pledge we make our clients.

It’s not just a buzzword, either. You can see that in the success stories of the clients who partner with us.

What happens when a regional pain relief brand gets national distribution and must compete with some of the biggest advertisers in the country?

They call the challenger CPG advertising experts, getting a brand makeover and a celebrity spokesperson. The rest is history.

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TriCalm’s anti-itch product was struggling at retail, even with a big ad spend. Jekyll & Hyde developed a re-launch strategy for the single SKU brand, which included rapid deployment of “emergency” advertising.

Once the SKU was saved at retail, the real work began.

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Willow had a great product but virtually no sales. Jekyll & Hyde rebuilt the brand from the ground up, focusing on increasing credibility and improving the customer experience.

The agency broke all the rules for a direct response campaign – and it paid off in a big way.

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SmartMouth, one of the most expensive mouthwashes on the shelf, had carved out a nice niche for itself, but it was time to claim more market share from the big brands.

The agency went to work doing what it does best: increasing sales.

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