The 7 Deadly Mistakes Challenger CPG Brands Make

When it comes to breaking into the CPG landscape, newer, challenger brands often fall into a number of traps that can snuff out your chances of competing with category leaders. Avoiding these serious pitfalls can be just as crucial as the proactive steps you take with your marketing.

After over 20 years in the business, Jekyll & Hyde has pinned down the most common deadly mistakes you can make with an emerging CPG brand. Find out what they are right now.

J&H_7_CPG_Mistakes.pdf
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