Jekyll and Hyde Advertising and Marketing

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Willow Curve®

Challenge :

This self-funded technology start-up was poised to change the pain relief category, but limited budgets and inconsistent marketing strategies thwarted the brand’s attempts to grow.

Willow Curve®

Approach :

Jekyll & Hyde re-built the Willow brand from the ground up, starting with an updated identity – name, logo and packaging materials – and culminating in a multimedia advertising campaign.

Willow Curve®

Result :

The Willow Curve now is poised to exceed $50,000,000 in annual sales – a feat that was virtually unimaginable only a year ago.