In the world of consumer products, there are the leading brands – the champions – and there are the challengers.
The champions have it easy. Bigger budgets help, but retailers are simply more accommodating. It is easier to build product lines and survive in the retail landscape when you have a big name.
Challenger brands don’t have it quite so easy. They must be tactical in their approach and smarter in every way.
The challenger brands that have an advantage over the leading brands are those that partner with Jekyll & Hyde.
We are the leading advertising agency for challenger brands in America.